Design Graduate

Ireland's Hidden Heartlands Digital Marketing Campaign
Our campaign for 2022 is called “Drive your Adventure”. This campaign aims to see an increase in tourism coming from the United Kingdom visiting the heartlands. Our campaign will help Discover Ireland to see an increase in both online and physical presence throughout all platforms and areas. Through creative slogans and intelligent hashtags, our campaign is set to soar to new heights and drive traffic from coastal areas into the hidden gems in the heartlands.
2021
​Irelands hidden heartlands is a range of counties from Roscommon to Tipperary. A new campaign recently launched by Discover Ireland aims to bring a new lease of life to the tourism industry in central Ireland. With a wide variety of amnesties available to the public, the hidden heartlands is a territory yet to be discovered. It is the fourth sibling to a family of Irish driving routes through Ireland accompanying routes such as “The Wild Atlantic Way”, “Dublin”, and “A Breath of Fresh Air”.
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